I mean... it's not a spelling quiz. If you know the name of the brand, a reasonable spelling that's a letter or two off doesn't take away from the fact that you know what it is.
Even Jeopardy allows misspellings in final jeopardy as long as the pronunciation wouldn't be changed.
Can't speak to whether they've made it over the pond or not but yeah they're the go-to salt makers in America, you can find them in pretty much every kitchen across the country
Morton's is presently a subsidiary of a German mining company, but got its start as an American salt company in the 1840s. It has operations in the United States, Canada, and the Bahamas. Not sure if it's sold anywhere else. The Morton salt girl was created for an advertising campaign from 1914. According to one magazine article from 1989 it was one of the top 10 most recognized symbols in the United States that year. I think it would probably be considerably lower on the list if they redid the survey today.
Only ever heard of Morton’s from this quiz. Even if it’s sold in Canada, it’s not a major brand and I would think the vast majority of Canadians wouldn’t know this logo. Interesting how countries often have their own trusted brands for something as basic as salt.
yeah. My mom's generation in the US, at least, would definitely know it. They almost always had a canister of Morton's in the kitchen cabinet. The Morton slogan that went along with that logo ("when it rains, it pours") was meant to play up the alleged properties of the salt which allowed it to not clump up in humid environments (in other words, even when it's raining outside, your salt inside will still pour freely). Other brands of salt you'd have to package them with grains of rice to stop them from doing this. Morton's, allegedly, made this unnecessary. My grandma used to swear by the stuff.
Even once it was revealed I still have no idea what "Morton's" is...I was guessing some sort of flour company (to go with the Hansel and Gretel imagery).
The logo is tied to their slogan: "When it rains, it pours." The idea--and major selling point when both were created in 1914--was that Morton added a chemical to keep their salt from clumping up in high humidity. Thus, even when it was raining, their salt would pour freely.
They didn't reveal how they did it - at least not in the original ads. And, back then it wasn't something people would get upset about. They'd be more likely to be wowed by this incredibly new and modern invention that keeps salt from becoming one big chunk. I don't know if the boxes originally named the magic ingredient, but modern boxes list the ingredients as: salt, calcium silicate (an anticaking agent).
I have to say that this quiz was the hardest one I could ever take in my life. But, to be fair, it was good. I gave it my best and I didn't give up on it and I think it can get more quizzes like this one and more on the ones I took before this one.
I typed "ray-bans" so I accidentally had an S in front when I typed "audi", looked up to see why it wasn't going and for a second I thought I was doing a geography quiz
Surprised at the extremely low score for Morton's. It's about the only salt anyone buys in the US. I thought that logo was pretty iconic, but I guess not!
As you have seen from the debate in the comments, it's not a well-known company outside the US. So non-US quizzers will bring down its average score. Cute logo though!
Perhaps mentioned already - I don't think it accepts Ray Ban without the hyphen -- possibly should (I assumed punctuation doesn't matter in jetpunk default)
I, for some reason, put "Norton"; the computer anti-virus program, instead of "Morton"; the salt. This is upsetting for me because my family always buys that brand for our salt.
Please accept Reeses (without the apostrophe)
Even Jeopardy allows misspellings in final jeopardy as long as the pronunciation wouldn't be changed.
I got stuck with the salt brand as well as Goodyear for some reason
Special K