Is that what (the answer) is called in America? In Britain it's known by it's more obvious name.
I just recently saw a recycling sign where it seems they've abandoned "reduce" and replaced it with "repurpose"- not sure if that was a one-off or if they're going to start using that from now on.
(if You're On Fire)
Burn ? :D
Apparently from birth, it is a very interesting read!