I realize that's probably more than any of you care to know about it.
Wife: "New Shimmer is a floor wax."
Husband: "No, New Shimmer is a dessert topping."
Wife: "It's a floor wax!"
Husband: "It's a dessert topping!"
Wife: "It's a floor wax, I'm telling you!"
Husband: "It's a dessert topping, you cow!"
Unexpected Spokesperson shows up, interrupting: "Hey, hey, hey, calm down you two. New Shimmer's a floor wax and a dessert topping! Here, I'll spray some on your mop....and some on your butterscotch pudding."
Husband: (taking a spoonful) "Mmm, tastes terrific!"
Wife: (as she mops floor) "And just look at that shine!"
Unexpected Spokesperson: (addressing audience) "New Shimmer. For the greatest shine you ever tasted!"