There may be a difference between the USA and Europe though which explains my surprise. In Europe, when people think of westerns, what they have in mind are Spaghetti westerns rather than John Wayne or Gary Cooper movies (remember that scene from Die Hard when Hans Gruber confuses the two?). And when you ask European non-movie buffs which directors they can name, Leone would likely be in the top 3, along with Hitchcock and Spielberg. Another funny thing from this side of the pond: Very few Germans have heard of The Sound of Music. But the older generations all know Doctor Zhivago.