Take another quiz >

Strongest Nation Brands

Can you name the ten countries that have the best "brand image", according to the 2017 Anholt-GfK Nation Brands Index
Measures six different factors including people, culture, governance, exports, tourism, and investment/immigration
Last updated: November 29, 2017
Rate:
1:30
Enter country here
0
 / 10 guessed
The quiz is paused. You have remaining.
Scoring
You scored / = %.
This beats or equals % of test takers
The average score is
Your high score is
Your best time is remaining
Keep scrolling down for answers and more stats ...
Rank
Change
Country
1
▲ 1
Germany
2
▲ 3
France
3
-
United Kingdom
4
-
Canada
▲ 3
Japan
6
▼ 5
United States
7
▼ 1
Italy
8
-
Switzerland
9
-
Australia
10
-
Sweden
+31
level 70
Nov 28, 2017
After the first year of the Trump nightmare, I'd be surprised to see the USA crack the top 10 for 2018.
+33
level 68
Nov 28, 2017
Not too sure what you mean there. While I'm no fan of his, the stock market is through the roof, unemployment numbers are way down and the housing market is on fire. Tourism is down, yes, but that's about it. Again, I'm no fan but my portfolio certainly is.
+2
level 73
Nov 28, 2017
Boom roasted
+32
level 66
Nov 28, 2017
You could make an american flag of how many asterisks are needed there.
+34
level ∞
Nov 28, 2017
At this point, Trump has been a public relations nightmare, but has had no real effect on the vast majority of people. In fact, things have continued to improve economically, which of course has nothing to do with who is President. The effect of Trump's policies, if any, will not be felt for years.
+13
level 70
Dec 1, 2017
Yes, people with a significant portfolio (myself included) are doing well at the moment. Aside from inheriting a very healthy economy on day one, much of this has to do with Trump's promises to lower the corporate tax rate and gut the financial regulatory apparatus - both of which will have dire long term effects for the national debt and consumer protections. But to your question - what I meant was that Trump is a disaster in terms of the US "brand". He is systematically alienating our democratic allies and cozying up to violent autocrats like Putin and Duterte. He is also shrinking our presence on the world stage, and China is happily filling the void. Don't even get me started on his tweeting...
+8
level 67
Dec 1, 2017
ed1969 Come back to this comment 5 years from now and you will have to eat every one of your own words. Trump is desperately trying to save the United States while most nations in Europe are choosing to slowly commit suicide by importing millions of unskilled 3rd worlders. Not even counting the violence, rape, terrorism, incompatible cultures and refusal to assimiliate, European countries cannot economically sustain that many unworking people. The welfare states of Western Europe will completely crumble in the next few years.
+8
level 69
Jan 12, 2018
Wish I had a pound for how often some similar comment about our civilisation in Western Europe crumbling under immigration has been said - over the last 150 years at least, and no doubt before.
+8
level 62
Mar 3, 2018
ed1969 is telling it like it is.TinklePork is telling it like Trump wants people to tell it or hear it. The US brand is diminishing by the second for those of us non-US citizens who live in countries that have supported the US for the last 100 years or so. Wake up America. It's not too late...but it is getting close. You can go it alone, but, EVERY great empire crumbles...usually from within.
+1
level 43
Mar 3, 2018
Lol the stock market crashed and is now super volatile.
+1
level 40
Mar 3, 2018
Don’t act stupid. While I somewhat agree, Trump won’t brag about the economy when it collapses. He’s more worried about drinking 8 cokes and eating 12 scoops of ice cream each day.
+4
level 78
Mar 3, 2018
So DiscoBayGolfer what you're saying is the economy is continuing the trends that have been going for the past few years. Trump has nothing to do with that.
+5
level 73
Mar 3, 2018
One of the main strengths of the US for centuries has been the fact that it attracted so many talented and hard working immigrants. Of course there have also always been nativist bigots whose ancestors immigrated three generations before trying to keep out or send back those who just got there or who had only been around for a generation or two... but... to the USA's credit most of the time those people are largely ignored. Not saying the situation today in Europe is exactly the same, or that the US's record is flawless, just pointing out that xenophobes have always been there and they've always been wrong in the past.
+4
level 73
Mar 3, 2018
As for the US "brand"... not even sure what that means, really. The six metrics listed don't seem to have much to do with one another or with branding, and I'm not sure how you would even measure some of them. The way I think of a strong "brand" is the perception that people have of the country. As an American who lives overseas and travels all over the world I think I'm pretty in touch with this. Through the late 90s I'd say the American brand was clearly paramount worldwide. There were people who didn't like the country or its culture or foreign policy, but largely they were loved, respected, and admired even amongst their enemies (such as the recently defeated USSR). The brand took a huge hit during the Bush years. People lost respect for the country and Bush's my way or the highway approach to diplomacy rubbed a lot of people the wrong way. The Iraq war was a debacle that squandered the political capital the country gained post 9/11.
+8
level 73
Mar 3, 2018
Obama did a lot to repair the brand. We replaced the guy who most saw as a cowboy bumpkin with another who was intelligent, worldly, and well-spoken. Bridges with Europe and the Muslim world were mended. And though Bush was pretty popular in Africa, electing a half-African president helped America's image on that continent as well. After the Bush administration tanked the global economy the Obama administration did a lot to get it back on track. Some would take issue with Obama's judicious use of predator drones, and too much damage had been done to get the brand back to where it was in the 90s, but it was a marked improvement.
and now... back in the toilet again and down the drain. Probably lower than at any point in history. And as the US becomes less relevant other countries, as mentioned, have been stepping in to fill the void. Notably Germany, China, and Russia. Effects on the economy remain to be seen. It took Bush 7 years to turn the Clinton boom into global recession.
+1
level 57
Mar 5, 2018
@Quizmaster, stop being so rational! This is an online message board that has strayed into politics (especially trump-related politics). NO reasonable opinions are allowed!
+1
level 73
Mar 6, 2018
There are 17 responses to Ed's comment, only 2 of which are less than perfectly reasonable.
+1
level 47
Mar 9, 2018
kalbahamut I'm sorry, but I have to vehemently disagree with you on this one. There hasn't been a President that was good for the economy since Reagan, and maybe the current President. The economic boom under Clinton had nothing to do with him; he was just in office when the Fed blew up the interest rate until the NASDAQ crash of '00, and also during the Dot Com bubble. Meanwhile, Trump cut the corporate tax rate, incentivizing American corporations headquartered overseas to come back here. He got us out of NAFTA, which was a horrible deal by every measure. Unemployment is at its lowest rate since the 90s, and we're slowly reversing the national debt, which was tripled under His Majesty Obama (literally we incurred more debt under him than than the previous 43 presidents combined, and it was directly related to his monetary policies, which massively expanded almost every government program).
+1
level 47
Mar 9, 2018
Furthermore, no one on any side is talking about getting rid of all immigrants. The immigrants you mentioned all came here legally, and assimilated into American society, adopting her language, culture, and ideals. The immigrants the current administration is trying to dispose of are criminal, illegal aliens who sneaked across the border, showing an inherent disregard for our laws by definition of their being here. And many if not most of them are violent, murderous gang members who rape and murder innocent American citizens, including one teenager maybe 20 minutes from where I live, not to mention taking their jobs away. In fact, since so many illegal aliens have been deported under Trump, many black American citizens have happily filled the void in the job market left by all the criminals, and now black unemployment is at its lowest rate since the 40s. I know there's more than one factor at play there, but the criminals being deported is a huge one.
+1
level 73
Mar 11, 2018
Not sure what word of my response got it flagged for removal. I tried to correct the above insanity. Don't have the patience to sort through it again.
+1
level 42
Aug 18, 2018
As someone from Europe (Latvia) I can tell you that US image has only gained from Trump presidency. He is a strong leader who is goof for economy, is strengthening NATO (by forcing all NATO states to pay 2% of their GDP to defense) and he has destroyed the idiotic PC culture. Europe is dying because of massive third world immigration, our continent is getting overwhelmed and destroyed. Trump won't let that happen to US. TRUMP 2020!!!
+1
level 68
Dec 1, 2017
If you go to the source for this. They say the drop in the US score was in Governance and the 2017 rank was calculated from 2016 results (i.e. before the US election). It will be interesting to see which way this goes next year
+2
level 43
Mar 3, 2018
You also have to remember that a great deal of countries in the world have leaders who make Trump look compassionate.
+6
level 73
Mar 3, 2018
You mean like... Putin? Erdogan? Duterte? All of the world leaders that Trump most admirers? If he could get away with it I'm sure Trump would have no problem with jailing citizens critical of him, assassinating reporters who didn't applaud his speeches, and everything else that these goons he has openly praised and supported do. So far Trump has been restrained by the US Constitution, Congress, what's left of the American news media, and by his own laziness, incompetence, and inability to lead. But in a different world, things would get ugly fast. The man doesn't care about anything other than himself.
+3
level 81
Nov 28, 2017
I missed Austria... then, just for curiosity, I visited the source page and... Austria is not there, but Australia. Could that be a mistake on the test when selecting this country answer?
+1
level 34
Nov 28, 2017
True, it does say Australia not Austria
+1
level 68
Nov 28, 2017
In fairness to the quiz, I guessed Austria before Australia, so... :-)
+1
level ∞
Nov 28, 2017
Fixed!
+1
level 55
Nov 28, 2017
None of these Countries is a wonder.Not that hard to guess all at first or second attempt :D
+5
level 70
Feb 5, 2018
I looked at the source and they only measure 50 countries - it might pay to put a rider in the instructions saying so.
+1
level 43
Mar 3, 2018
I read the title ”Strangest nation brands”
+4
level ∞
Mar 3, 2018
Japan #1 by a good margin.
+2
level 73
Mar 5, 2018
<3 those weirdos...
+2
level 66
Mar 3, 2018
Sweden won’t be on here for too much longer unfortunately, the way it’s heading...
+1
level 55
Mar 3, 2018
??
+1
level 57
Mar 3, 2018
GDP growth of 3.2% in 2017, GDP per capita of $51,000, universal healthcare, extensive benefits system, dynamic and productive workforce, excellent education... I think there's a difference between where you think it's heading, or rather where you've been told it's heading by biased media, and where it's actually heading.
+3
level 73
Mar 3, 2018
I didn't care for the car-hostile roads in Stockholm and was put off by how overpriced everything was.. but.... I was there in the summer of 2016 and didn't spot any ISIS rage ghettos, and I spent a lot of time lost on those aforementioned confusing-as-hell streets, so, I think I would have run into one or two if they were there.

I did visit the Astrid Lindgren museum... are you perhaps confusing super powered ginger girls with rapey jihadist vehicle arsonists? Anyway that UN projection you read about I'm sure was reported on a in a very reputable new source, sounds perfectly believable. Maybe I'll plan another trip there in 2030, should be cheaper at that point if they have somehow regressed backward through the Industrial Revolution.
+1
level 66
Mar 3, 2018
Well if you think I’m talking absolute nonsense kalbahamut, here’s an article for you to find out more about Sweden’s current issues. As you’re anti Trump, I think you’ll appreciate it comes from CNN... https://www.cnn.com/2017/02/23/europe/sweden-trump-refugees-integration/index.html
+3
level 73
Mar 4, 2018
My being anti-Trump comes from my respect for reality and has nothing to do with CNN.

The article you link to is fair, even-handed, and grounded in fact. It doesn't report anything that I wasn't already aware of. It talks about recent waves of immigration and some predictable problems the country has had with integrating these immigrants. It mentions one riot that took place in an immigrant neighborhood. It also says nothing about Sweden becoming a 3rd world country, or neighborhoods so overrun by violent anarchists that police are afraid to enter. There is a quote from one person who said they didn't feel safe walking outside, followed by a comment from police that these feelings were unwarranted. You can't even see that what you wrote before (the comments seem to have since been deleted) was an overstatement?
+1
level 73
Mar 3, 2018
I'm actually surprised this guy didn't bring up the out of control insane feminists in Sweden. That... actually could be a problem. Google "Sweden feminist snow plows" if you want a good laugh.
+1
level 47
Mar 6, 2018
I did, and it was. :)
+1
level 21
Mar 5, 2018
What i see i a great try from USA to become the most hated country....I expected that people who care about geography and history would not to be supporters of Trump but who knows maybe you want to know where is next country you are going to attack. Specifically to the one judging the help that europeans give to the poorest members of EU, as a greek i have to say that the problem became so big because of the measures you and germans imposed to us!! Our wolrd has become such an ungly place full of war and misery.....fortunately we are going to extinct thanks to the envirenmental problem (that you americans basically created and even now being opposed to any solution) Please Elon Musk ,Stephen Hawking and the others stop your projects dont save humanity we dont deserve it. We are only capable of stupidity and war.
+1
level 73
Mar 5, 2018
Do you need a hug, Giorgos? I know some friendly girls in Thessaloniki...
+1
level 34
Mar 9, 2018
Bunch of Never Trumpers ruined this quiz. If USA does well, so be it. Why argue if Trump is ruining the country when it is clear America is only improving slightly but significantly? The Deep State is still in charge anyways.
+1
level 73
Mar 9, 2018
The fact that it has taken more than a year for Trump to completely derail America's current economic trajectory, begun under Obama, is more a testament to the strong foundation laid by his predecessor than anything else. Trump has done everything he can to destroy this and, given time, he will.
Similar Quizzes by Tag