AQA A-Level Psychology: Conformity

Good luck with your exams! This is all about Asch.

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Last updated: May 14, 2024

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First submitted	May 14, 2024
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Question	Answer
Who conducted the research into conformity?	Asch
When was the study conducted?	1956 / 1950s
What are the three variables of conformity?	Group size
What are the three variables of conformity?	Unanimity
What are the three variables of conformity?	Task difficulty
How many male US undergraduates were in the sample?	123
What was the overall conformity rate?	36.8 / 37%
When group size increased, what happened to conformity?	Increased until a point - When there were 3 confederates conformity increased to 30%.
What percentage of participants didn't even conform once?	25%
When unanimity was broken, what happened to conformity?	Decreased - Conformity dropped from 33% to 5.5%.
When task difficulty increased, what happened to conformity?	Increased
What effects the results of task difficulty according to Lucas (2006)?	Self-efficacy - If the participant has high self-efficacy then they are more independent and confident in themselves.

Question	Answer
AO3: What are the main LIMITATIONS of Asch's study? (HINT: Bond, 2005)	Cultural differences - Conformity in individualistic cultures was 25% whereas in collectivist cultures it was 37%.
AO3: What are the main LIMITATIONS of Asch's study? (HINT: Bond, 2005)	Limited range of group size - The maximum group size tested was 9.
AO3: What are the main STRENGTHS of Asch's study?	Replicable - Asch could control extraneous variables and establish a cause and effect relationship because it was a lab study.
AO3: What are the main STRENGTHS of Asch's study?	Conformity rates were high - 75% of participants conformed at least once and other studies have found similar results.
AO3: What are the main STRENGTHS of Asch's study?	Post-study interviews - Participants admitted they weren't pretending and didn't want to be the odd one out/assumed the others were right.
AO3: What are the main STRENGTH of Asch's study?	Convincing confederates - Mori (2010) repeated his experiment using polarising glasses and found similar results.
AO3: What are the main LIMITATIONS of Asch's study?	Participant variables - Asch ignored that some people are more likely to conform than others.
AO3: What are the main LIMITATIONS of Asch's study?	Lacks temporal validity - In the 1950s conformity rates were higher because the US was in the grip of McCarthyism.
AO3: What are the main LIMITATIONS of Asch's study?	Demand characteristics - Participants may have pretended to conform after guessing the true aim of the study.
AO3: What are the main LIMITATIONS of Asch's study?	Lacks ecological validity - Lab studies are artificial so findings can't be generalised to real life.