Hint
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Answer
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Cultivation Theory: main goal of this research program was to assess the ___ implications of ___
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long-term and sociological, mass media
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CT: Three-Step Model 1.
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learning facts from TV
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CT: Three-Step Model 2. (Cultivation of first order) Using learned facts to ___, prompts trigger ___
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construct facts of life in real world, heuristic retrieval of information
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CT: Three-Step Model 3. (Cultivation of second order) Generalize perceived facts to produce ___, prompts are processed more
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beliefs and attitudes, systematically
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CT: Typical Methodology; assess subject's ___ and correlate it to subject's ___ of X
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TV viewing frequency, estimation of real-world prevalence
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CT Classic Study (Processing strategy moderates the cultivation effect): participants provided ___ of the ___ of crime, occupations, etc. and reported their TV viewing ___
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estimates, prevalence, frequency
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CT Classic Study: Manipulation of the triggered ___ strategy; Heuristics (provide your estimations ___ with little elaboration) vs. Systematic (be as ___ as possible)
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processing, spontaneously, exact
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CT Classic Study Results: positive relation bewteen TV viewing ___ and ___-order estimates in the ___ and control group but not in the ___ group
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frequency, first, heuristic, systematic
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CT: Limitations
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mechanisms are still unclear
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Media and State of Knowledge: does the growing amount of information offered by the media lead to ___ of all citizens?
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better state of knowledge
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MSK: The Knowledge Gap Hypothesis; Infusion of mass media information into a social system --> population with ___ aquire this information -->
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higher socioeconomic status, faster, gap increases
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MSK: Gap disappears when recipients are
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motivated
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MSK: Gap widens with
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increased supply of mass media information
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MSK: Typical Methodology; central variables in knowledge gap research are
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socioeconomic status, knowledge, mass media information distribution
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MSK Classic Study (Mass Media Flow and Differential Growth in Knowledge): Analysis of survey data on ___ ("Will we be able to send satellites into space?)
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hot topics
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MSK Classic Study Results: with increasing ___ of the topics over time, correlation to education showed a significant ___. The knowledge gaps between high school degree and college degree are ___.
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acceptance, increase, clearly visible
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MSK: Limitations
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little empiricism
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