Hint | Answer | % Correct |
---|---|---|
SoS: 2. Individuals are continuously ___ of isolation | afraid | 0%
|
Quasi-statistical organ of perception; individuals can recognize which ___ are ___ and to what ___ | attitudes, strongly represented, extent | 0%
|
AS Classic Study (Agenda-Setting function of mass media): In the 1968 US-American presidential election, the ___ of a group of undecided voters was determined. Based on a content analysis, the authors determined the ___. | audience agenda, media agenda | 0%
|
AS Awareness Model: the public only becomes ___ of topics via the media and considers such topics to be ___ of discussion | aware, worthy | 0%
|
SoS: 4. Results of observation and assessment influence individual behaviour in public, especially willingness to ___ and ___ | communicate, speak | 0%
|
AS: Typical Methodology | content analysis, interviews, checking connection | 0%
|
MIP: 4. Rapid Cycle: the speed of the ___ is perceivable to other people and may accelerate ___ even more | distribution, engagement | 0%
|
SoS: 3. ___ causes people to assess the ___ at all times | Fear of isolation, climate of opinion | 0%
|
TsF: Advantages | flexibility, direct feedback, short distance, trust | 0%
|
SoS: 5. Connection of assumptions: interaction leads to the ___, ___ and ___ of public opinion | formation, consolidation, change | 0%
|
AS Priority Model: the audience adopts the ___ of topics as it appears in the media | hierarchy | 0%
|
AS Classic Study: Results; A comparison of the two agendas revealed ___ rank ___ | high, correlation | 0%
|
AS Salience Model: media results in the audience classifying hte topics according to the criterion ___ or ___ | important, unimportant | 0%
|
Agenda-Setting is a process in which the media agenda | influences the public agenda | 0%
|
Agenda is a ranking of | issue awareness in the media / audience | 0%
|
Spiral Process: cause the opinion of the ___ has a stronger effect, the opinion of the ___ is expressed less and less and is weakened over time | majority, (supposed) minority | 0%
|
TsF: then messages are passed on from the opinion leaders to the “___ on the ___” through ___ | man, street, personal communication | 0%
|
Two-step-flow: at first ___ messages reach the ___ | media, opinion leaders | 0%
|
MIP: 6. Measured Impact: the effect of the ___ (masses of people ___ to it) is perceivable to others, further motivating them to join in | message, reacting | 0%
|
Mass Interpersonal Persuasion: 1. Persuasive Experience: at the beginning of the process, there is a message or event meant to persuade people (e.g. ___) | moral appeals | 0%
|
MIP Classic Study Results: Users in the social message group were ___ to use the button, to click the ___ to seek out polling place information and to ___ | more likely, link, vote | 0%
|
Media coverage is consonant if there is the same ___ across multiple ___ | opinion, media institutions | 0%
|
MIP: 3. Social Distribution: the ___ is distributed through a network, which works especially well as the people receive the message from a source who they tend to ___ | persuasive message, trust | 0%
|
Public Opinions are opinions that can be expressed ___ without the danger of ___ | publicly, isolating oneself | 0%
|
TsF: Typical Methodology | questionnaires, identifying opinion leaders | 0%
|
AS: Media do not ___ instead, they ___ | reflect reality one-to-one, filter and weight | 0%
|
MIP: 5. Huge Social Graph: bigger effects through the ___ and ___ of the network | size, interconnectedness | 0%
|
Spiral of Silence: 1. ___ punishes behaviour that deviates from the norm with the ___ | Society, isolation of individuals | 0%
|
SoS: Typical Methodology | surveys, | 0%
|
MIP: 2. Automated Structure: social media provide the ___ to easily distribute ___ with a few clicks | technological infrastructure, content | 0%
|
Persuasive communication; communication that represents / advocates a particular ___ of a matter with the ___ to change the ___ of the recipients | view, intend, attitude and behavior | 0%
|
MIP Classic Study (A 61-million-person experiment in social influence and political mobilization on Facebook): Social message group (received message encouraging them to ___, presenting a ___ to polling places, offered "I Voted"-button, showed how many friends had ___, including profile pictures) vs. Informational message group (was shown the same message but ___ the ___ of their friends) vs. Control group (no messages) | vote, link, clicked the button, without, faces | 0%
|
AS: 1) Media influences ___ the public ___ 2) Attribute-Agenda-Setting: Within these issues, certain aspects are mentioned ___ than others | what, thinks about, more often | 0%
|
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