Hint
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Answer
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Agenda is a ranking of
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issue awareness in the media / audience
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Agenda-Setting is a process in which the media agenda
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influences the public agenda
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Public Opinions are opinions that can be expressed ___ without the danger of ___
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publicly, isolating oneself
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Media coverage is consonant if there is the same ___ across multiple ___
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opinion, media institutions
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Quasi-statistical organ of perception; individuals can recognize which ___ are ___ and to what ___
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attitudes, strongly represented, extent
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Persuasive communication; communication that represents / advocates a particular ___ of a matter with the ___ to change the ___ of the recipients
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view, intend, attitude and behavior
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AS: Media do not ___ instead, they ___
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reflect reality one-to-one, filter and weight
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AS: 1) Media influences ___ the public ___ 2) Attribute-Agenda-Setting: Within these issues, certain aspects are mentioned ___ than others
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what, thinks about, more often
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AS: Typical Methodology
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content analysis, interviews, checking connection
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AS Classic Study (Agenda-Setting function of mass media): In the 1968 US-American presidential election, the ___ of a group of undecided voters was determined. Based on a content analysis, the authors determined the ___.
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audience agenda, media agenda
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AS Classic Study: Results; A comparison of the two agendas revealed ___ rank ___
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high, correlation
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AS Priority Model: the audience adopts the ___ of topics as it appears in the media
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hierarchy
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AS Salience Model: media results in the audience classifying hte topics according to the criterion ___ or ___
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important, unimportant
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AS Awareness Model: the public only becomes ___ of topics via the media and considers such topics to be ___ of discussion
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aware, worthy
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Spiral of Silence: 1. ___ punishes behaviour that deviates from the norm with the ___
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Society, isolation of individuals
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SoS: 2. Individuals are continuously ___ of isolation
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afraid
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SoS: 3. ___ causes people to assess the ___ at all times
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Fear of isolation, climate of opinion
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Hint
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Answer
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SoS: 4. Results of observation and assessment influence individual behaviour in public, especially willingness to ___ and ___
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communicate, speak
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SoS: 5. Connection of assumptions: interaction leads to the ___, ___ and ___ of public opinion
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formation, consolidation, change
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Spiral Process: cause the opinion of the ___ has a stronger effect, the opinion of the ___ is expressed less and less and is weakened over time
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majority, (supposed) minority
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SoS: Typical Methodology
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surveys,
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Two-step-flow: at first ___ messages reach the ___
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media, opinion leaders
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TsF: then messages are passed on from the opinion leaders to the “___ on the ___” through ___
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man, street, personal communication
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TsF: Advantages
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flexibility, direct feedback, short distance, trust
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TsF: Typical Methodology
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questionnaires, identifying opinion leaders
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Mass Interpersonal Persuasion: 1. Persuasive Experience: at the beginning of the process, there is a message or event meant to persuade people (e.g. ___)
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moral appeals
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MIP: 2. Automated Structure: social media provide the ___ to easily distribute ___ with a few clicks
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technological infrastructure, content
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MIP: 3. Social Distribution: the ___ is distributed through a network, which works especially well as the people receive the message from a source who they tend to ___
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persuasive message, trust
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MIP: 4. Rapid Cycle: the speed of the ___ is perceivable to other people and may accelerate ___ even more
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distribution, engagement
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MIP: 5. Huge Social Graph: bigger effects through the ___ and ___ of the network
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size, interconnectedness
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MIP: 6. Measured Impact: the effect of the ___ (masses of people ___ to it) is perceivable to others, further motivating them to join in
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message, reacting
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MIP Classic Study (A 61-million-person experiment in social influence and political mobilization on Facebook): Social message group (received message encouraging them to ___, presenting a ___ to polling places, offered "I Voted"-button, showed how many friends had ___, including profile pictures) vs. Informational message group (was shown the same message but ___ the ___ of their friends) vs. Control group (no messages)
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vote, link, clicked the button, without, faces
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MIP Classic Study Results: Users in the social message group were ___ to use the button, to click the ___ to seek out polling place information and to ___
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more likely, link, vote
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