Statistics for Communication Theories in Public Relations

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General Stats

This quiz has been taken 6 times
The average score is 16 of 36

Answer Stats

Hint	Answer	% Correct
media sets the agenda for what we talk and think about	Agenda Setting	100%
all behaviours are logical to the person behaving	Action Assembly	67%
- occurs when there are more than one choice; the choice closest to compatibility creates less dissonance	cognitive overlap	67%
just one of the many states relationship can take	Conflict	67%
there is no best way of leading	contingency	67%
managers should coordinate rather than dictate	democratization of mgmt.	67%
People are influenced thru "central" and "Peripheral” routes	Elaboration Likelihood Model	67%
people should be treated as equals regardless of education or background	equality	67%
if one behaves in a certain way one can expect a certain reward.	expectancy	67%
Job satisfaction(motivator) and job dissatisfaction influence employees motivation	Motivator Hygiene	67%
each system moves towards balanced cooperative and mutual adjustment are preferred over control and adoption	Moving Equilibrium	67%
uses one way-communication technique to distribute organizational information.	Public information model	67%
identify key publics as well as rest of environment. Why people communicate and when it is most likely they communicate.	Situational	67%
stakeholder interests one considered to be intrinsically valuable	stakeholder	67%
Captures the notion of parts and wholes	System	67%
- uses persuasion and manipulation to influence the audience to behave as the orgs desire.(model)	Two way asymmetrical model	67%
uses communication to negotiate, resolve conflict and promote mutual understanding and respect.	two way symmetrical model	67%
people are active users of media and selective in the media they use.	Uses and Gratifications	67%
study of unstable periodic behaviour	chaos and complexity	33%
resolution should be achieved thru negotiation, communication and compromise.	. Conflict resolution	33%
consider consumption and its involved behavioural choices and practices as social and cultural phenomenon.	Consumer Culture	33%
has Five discreet stages of awareness, interest, evaluation, trial and adoption	Diffusion	33%
mass media had a direct immediate & powerful effect on the audience.	hypodermic needle	33%
champion interests ordinary people against unresponsive government and corporate structures	Interest group Liberalism	33%
- deals with messages aimed at subtly changing the attributes of receives	persuasion	33%
- uses persuasion and manipulation to influence audience to behave as the orgs desire.	Press agentry / publicity	33%
uses the metaphor of costs and benefits to predict behaviour.	Social Exchange	33%
media presents constructs of reality that offers information from limited resources resulting to individual or collective creations of reality.	. Symbolic interactionism	33%
opinion leaders attending to mass or specialized media are early adopters of new media	Two step flow	33%
explains people effort to make sense of our behaviour	attribution	0%
shaping of views and discussions through selective choice of facts, themes and words.	Framing	0%
- cluster of beliefs expressed and enacted in symbols and discourse	ideology	0%
reconstructive process take place in the process of public communication	reconstructive approach	0%
We can learn new behaviour merely by observing others.	Social Learning	0%
people often feel the need to conceal their opinion when they fall within the minority	spiral of silence	0%
balance role as advocate for the client with their role as social conscience	. Two way communication	0%