This promotional insider group, which has around 5 million members, is seen as one of the most powerful pressure groups in US Politics:
-This is largely because of its strategy of funding election campaigns.
Tactics:
-It uses scorecards to allocate each candidate a grade from A to F based on their voting record on gun rights.
-Its tactics have developed over time - in 1992, 37% of its congressional campaign spending went to Democrat candidates.
-As US politics has become more polarised, this group has increasingly focused its efforts on Republican candidates, who received 98% of its 2016 congressional campaign funding.
-It is not entirely partisan - it has spent money in primaries opposing moderate Republicans, as in 2012, when it spent more than $169,000 successfully opposing the reselection of Senator Richard Lugar, whose support of gun control had earned him an F rating from the group.
-The group has also made donations to Democrats from the 'Blue Dog' faction of the party, such as Texas congressman Henry Cuellar.
-However, this can be controversial, as not all 'Blue Dogs' support gun rights - in 2018, the Blue Dog PAC returned a donation from the group after criticism from members.
Funding:
-In the 2016 election season, this group spent $52.5 million on electoral campaigning - much of this funded television and radio adverts, including 1 in every 8 television adverts in Ohio that October.
-A total of 96% of its 2016 budget was spent on 6 Senate races and the presidential campaign.
-However, the NRA's valuable electoral interventions have not automatically increased its power - perhaps because of its success in electing a Republican president and Senate who supported gun ownership.
-Its revenue from membership fell from 2016 to 2018, leading to the group spending about half the amount on the 2018 midterm elections that it did in the previous 2014 midterms.
-Gun control groups such as Giffords and Everytown for Gun Safety outspent this group for the first time in the 2018 midterms.
Its influence on Donald Trump:
-After spending $30 million promoting Trump's 2016 presidential campaign, the group did not enjoy his unconditional support as it might have expected.
-After the 2018 high school shooting at Parkland, Florida, the president accused a Republican Senator of not including an age limit on his bill for background checks on guns because he was 'afraid of the [group]'.
-Trump also told state governors: 'Half of you are so afraid of the [group]. There's nothing to be afraid of...if they're not with you, we have to fight them every once in a while, that's okay.'.
-In March 2019, the group said that it was 'disappointed' that Trump's administration had introduced a national ban on bump stocks, devices that can be attached to semi-automatic rifles to make them fire much faster.
-The evidence from the group is that big spending does not guarantee influence, even with politicians who have benefited directly.
-The group faced legal challenges relating to alleged financial impropriety in 2020, meaning that it was unable to match its 2016 spending as many of its funds were tied up with court cases.
-However, it still spent more than $16 million supporting Trump, of a total $23 million spending pot.