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Hint
Answer
Cultivation Theory: main goal of this research program was to assess the ___ implications of ___
long-term and sociological, mass media
CT: Three-Step Model 1.
learning facts from TV
CT: Three-Step Model 2. (Cultivation of first order) Using learned facts to ___, prompts trigger ___
construct facts of life in real world, heuristic retrieval of information
CT: Three-Step Model 3. (Cultivation of second order) Generalize perceived facts to produce ___, prompts are processed more
beliefs and attitudes, systematically
CT: Typical Methodology; assess subject's ___ and correlate it to subject's ___ of X
TV viewing frequency, estimation of real-world prevalence
CT Classic Study (Processing strategy moderates the cultivation effect): participants provided ___ of the ___ of crime, occupations, etc. and reported their TV viewing ___
estimates, prevalence, frequency
CT Classic Study: Manipulation of the triggered ___ strategy; Heuristics (provide your estimations ___ with little elaboration) vs. Systematic (be as ___ as possible)
processing, spontaneously, exact
CT Classic Study Results: positive relation bewteen TV viewing ___ and ___-order estimates in the ___ and control group but not in the ___ group
frequency, first, heuristic, systematic
CT: Limitations
mechanisms are still unclear
Hint
Answer
Media and State of Knowledge: does the growing amount of information offered by the media lead to ___ of all citizens?
better state of knowledge
MSK: The Knowledge Gap Hypothesis; Infusion of mass media information into a social system --> population with ___ aquire this information -->
higher socioeconomic status, faster, gap increases
MSK: Gap disappears when recipients are
motivated
MSK: Gap widens with
increased supply of mass media information
MSK: Typical Methodology; central variables in knowledge gap research are
socioeconomic status, knowledge, mass media information distribution
MSK Classic Study (Mass Media Flow and Differential Growth in Knowledge): Analysis of survey data on ___ ("Will we be able to send satellites into space?)
hot topics
MSK Classic Study Results: with increasing ___ of the topics over time, correlation to education showed a significant ___. The knowledge gaps between high school degree and college degree are ___.