It's more likely to be petroleum-derived orange azo dye. Quiz master should accept 'yellow food colouring'.
They seemed to have put less and less salt in things like that though.
Stupidly enough they put more and more sugar in the strangest things ( often making it worse than the versions wihout) like chips/crisps (all flavours), pizza, bread, soup, pastasauce. There are much more ridiculous examples, I just cant think of them atm. I often check the ingredients. But not allways, and sometimes I think, yuck this taste pretty gross, and I look and they have put some sort of sugar in it again.
In products if you made it at home from fresh you wouldnt even think of adding it (and most times not for preservative reasons, because often there are (if you look hard enough) versions without sugar)
And no, I am not some sort of health freak before people feel the need to tear me down or something.
For those who doubt.
we do not have 'yellow cake'. in UK but guessed it was more or less a basic cake mix
HOW CAN I FORGET FLOUR?!
Also, the instructions say 'all the yellow ingredients', milk isn't yellow nor salt nor sugar nor flour nor baking powder???
Why say all the YELLOW ingredients if only 2 of them yellow!
Ridiculous, but good enough.