Statistics for Marketing Vocabulary

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General Stats

This quiz has been taken 12 times
The average score is 7 of 25

Answer Stats

Hint	Answer	% Correct
Marketing to other companies, rather than to individual consumers.	B2B \| Business to business	75%
Calling people who have never heard about a brand to sell them products or services.	{Cold} calling	58%
(of social media content) Receiving skyrocketing and unexpected amounts of engagement.	Going {viral}	58%
Misleading headlines or ads that trick users into clicking on them.	Clickbait	50%
Collecting data to understand the audience's preferences and find out what competitors are doing.	Market {research}	50%
A measure of how thoroughly advertising for a company has saturated media, especially social media.	Brand {awareness}	33%
The creation of a unique and recognizable identity (both visual and non-visual) for a product or a company.	Branding	33%
A story about someone's experience with a product or service and how it benefitted them.	{Case} study	33%
Marketing or up talking a brand arranged with a social media celebrity.	{Influencer} marketing	33%
A page designed to promote one specific product or offer and get visitors to do one thing, like download a freebie or buy something.	{Landing} page	33%
The group of people who share similar characteristics and are most likely to be interested in a product or service.	{Target} audience	33%
The button on a website that encourages action, like making a purchase.	CTA \| Call to action	25%
The process customers go through before they buy a product or service.	Customer {journey}	25%
Maintaining a website or content to improve its visibility and ranking in search engine results.	SEO \| Search engine optimization	25%
A measure of how people interact with social media content via likes, comments, shares, and saves.	Social media {engagement}	25%
A cohesive set of marketing activities designed to achieve a specific goal.	Campaign	17%
The percentage of visitors who take the desired action on a website, e.g. signing up for a newsletter or purchasing a product.	{Conversion} rate	17%
The division of customers into groups based on shared characteristics.	Customer {segmentation}	17%
A type of content that presents statistics and other information in an easy-to-read, well-designed image.	Infographic	17%
Marketing a brand via any written, audio, or video medium.	{Content} marketing	8%
A potential buyer who has engaged with a brand in the past and are likely to make a purchase in the future.	Lead	8%
Setting everything up for new customers so they can use a product or service effectively with minimal ramp-up time.	Onboarding	8%
The written or recorded opinions an individual or business has about a product or service.	Testimonial	8%
The trait or traits that make(s) a product or service different from the competition.	USP \| Unique selling proposition	8%
A metric used to determine whether the net income realized from an investment exceeds the investment itself, and by how much.	ROI \| Return on investment	0%