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Media Studies Vocabulary - beginning A-B

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Quiz by ChilwellChode
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Last updated: October 13, 2018
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First submittedOctober 13, 2018
Times taken21
Average score30.8%
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Hint
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Audiences engaging in a text due to the personal and social context
Active audience
A media product with several possible meanings/interpretations
Ambiguous
The text that fixes an image and its meaning
Anchorage
The character in a plot whose function is to disrupt the protagonist (villain)
Antagonist
An original on which many copies are based; often in relation to characters
Archetype
People who consume a media product
Audience
A technique used to persuade an audience to interpret a media product in a particular way
Audience positioning
Hint
Answer
BBFC
British Board of Film Classification
BARB
Broadcasters' Audience Research Board
BCU
Big Close Up
A contrast between two concepts, often causing conflict to drive a narrative
Binary Opposition
A product that is manufactured/marketed under a particular name, logo and design
Brand
The line of text in a printed text (newspaper/magazine) naming the writer of the article
By-line
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