The quiz is hard I know, because some of the answers are just so weird. The suggestions actually came usually when you had typed in far less than I gave in the clue, but I took it up to the last one or two words in an attempt to make it a bit easier. The original Google Suggestions quiz was more obvious, though, aside from one or two answers, and perhaps more fun for that reason even if this one will make you scratch your head more when the answers are revealed.
Though here in The Philippines I type in "Is Justin Beiber" and the top result is "circumcised." "bi" is #2, "dead" is #3, "Illuminati" is the 4th most popular answer.