Sociology: Globalisation, Media and Popular Culture 3

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This postmodernist sociologist suggests that reality TV shows like 'I'm a Celebrity... Get Me Out of Here', 'Wifeswap', 'Fear Factor' and 'Big Brother', and social networking and video-sharing sites like Facebook and Youtube, are blurring the distinction between 'reality' and 'hyperreality', leaving audiences confused about what is real and what is media-created.

This sociologist argues that one extreme response to American cultural imperialism has been the rise of Islamic fundamentalism and the provoking of what he calls 'jihad', which he defines as "bloody holy war on behalf of partisan identity that is metaphysically defined and fanatically defended":

This postmodernist sociologist argues that global social media such as Facebook have resulted in the 'wiring of humanity' and free time - which is used to interact with social media through the uploading of texts and images - has become a shared global resource.

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This sociologist argues that the domination of American cultural imperialism is a direct result of the increasing concentration of the world's media companies in the hands of a few powerful American transnational media corporations:

This postmodernist sociologist points out that forms of high culture are now often used to produce products for the mass popular culture market: