Hint
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Answer
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media sets the agenda for what we talk and think about
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Agenda Setting
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each system moves towards balanced cooperative and mutual adjustment are preferred over control and adoption
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Moving Equilibrium
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all behaviours are logical to the person behaving
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Action Assembly
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there is no best way of leading
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contingency
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just one of the many states relationship can take
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Conflict
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- occurs when there are more than one choice; the choice closest to compatibility creates less dissonance
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cognitive overlap
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Captures the notion of parts and wholes
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System
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people should be treated as equals regardless of education or background
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equality
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Job satisfaction(motivator) and job dissatisfaction influence employees motivation
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Motivator Hygiene
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stakeholder interests one considered to be intrinsically valuable
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stakeholder
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people are active users of media and selective in the media they use.
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Uses and Gratifications
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uses one way-communication technique to distribute organizational information.
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Public information model
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- uses persuasion and manipulation to influence the audience to behave as the orgs desire.(model)
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Two way asymmetrical model
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consider consumption and its involved behavioural choices and practices as social and cultural phenomenon.
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Consumer Culture
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identify key publics as well as rest of environment. Why people communicate and when it is most likely they communicate.
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Situational
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if one behaves in a certain way one can expect a certain reward.
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expectancy
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People are influenced thru "central" and "Peripheral” routes
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Elaboration Likelihood Model
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- uses persuasion and manipulation to influence audience to behave as the orgs desire.
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Press agentry / publicity
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uses communication to negotiate, resolve conflict and promote mutual understanding and respect.
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two way symmetrical model
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managers should coordinate rather than dictate
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democratization of mgmt.
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mass media had a direct immediate & powerful effect on the audience.
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hypodermic needle
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champion interests ordinary people against unresponsive government and corporate structures
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Interest group Liberalism
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resolution should be achieved thru negotiation, communication and compromise.
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. Conflict resolution
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study of unstable periodic behaviour
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chaos and complexity
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uses the metaphor of costs and benefits to predict behaviour.
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Social Exchange
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- deals with messages aimed at subtly changing the attributes of receives
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persuasion
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opinion leaders attending to mass or specialized media are early adopters of new media
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Two step flow
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has Five discreet stages of awareness, interest, evaluation, trial and adoption
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Diffusion
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media presents constructs of reality that offers information from limited resources resulting to individual or collective creations of reality.
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. Symbolic interactionism
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people often feel the need to conceal their opinion when they fall within the minority
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spiral of silence
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- cluster of beliefs expressed and enacted in symbols and discourse
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ideology
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shaping of views and discussions through selective choice of facts, themes and words.
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Framing
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We can learn new behaviour merely by observing others.
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Social Learning
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explains people effort to make sense of our behaviour
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attribution
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reconstructive process take place in the process of public communication
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reconstructive approach
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balance role as advocate for the client with their role as social conscience
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. Two way communication
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