This is a quiz based on the AQA A-Level Media topic in Sociology. Below are the words which need to be matched to their definitions:
Symbolic Annihilation
Dominant Hegemony
Stereotypes
Media Gaze
Toxic Masculinity
Physical Beauty
'threat'
'less important/excluded'
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Answer
Hint
Physical Beauty
There is a dominant ideology of this as a result of dominant hegemonic views:
-It excludes certain groups – women, disabled people, old people.
Symbolic Annihilation
This is the lack of visibility, under-representation and limited roles of certain groups in the media - the way these groups are omitted, condemned or trivialised.
Stereotypes
Media representations often conform to these and then construct meanings and interpretations of those groups that may lead to them being treated differently.
'threat'
This is how people are represented in terms of their values by the dominant hegemony, for dominant hegemonic values to be seen as the consensus for them to maintain power:
-This includes young people, ethnic minority groups, working class.
Media Gaze
This is the way the media establishment views society and represents it from the point of view of that of that establishment:
-Specifically the term ‘male gaze’ is used to describe the way the media objectifies women through the eyes of men.
Dominant Hegemony
These are the people who run/own the media:
-They consist of White, middle-aged, able-bodied, heterosexual middle-class men who run the media for an elite of White male media owners.
-They establish a dominant ideology that reflects their interests and values to the exclusion of the interests and values of others.
-Their representations of other groups all maintain the power and dominance of this group.
'less important/excluded'
This is a result of dominant hegemonic views:
-Groups that are not part of the hegemony are seen as this – for example, women are not represented as leaders.
Toxic Masculinity
This is normalised as a result of dominant hegemonic views:
-Despite weakened gender identities, the dominant hegemony is older men with more traditional values.